Traditional training doesn't work for people in physical jobs. Manuals, slide decks, and multiple-choice tests don't produce the retention or completion rates that logistics employers need to certify a workforce. DB Schenker and Maersk needed workers certified across three countries, and the existing tools weren't delivering.
The brief was to use game design to solve a certification problem that standard e-learning had been failing to address — interactive scenarios, scored performance, and a learning record system that employers could actually query and audit.
